I cannot buy from you until I know you exist.
I will not buy your product until I know how it will help me reach my goals.
When I receive Customer Care I feel your care for me.
When I receive customer service or support from you, I feel you are only doing your job.
There is a difference!
-- Wesley W. Zimmerman
"We were making a buying decision. The surgeon was selling. By the time we reached the examining room I felt I was just another project to the surgeon, and not someone the surgeon could care about."
"The sale was lost because of a negative perception of a difference that formed in our minds without our conscious knowledge or control."
-- Wesley W. Zimmerman
"I've had the privilege of quitting in a huff, being fired, starting a business, hiring, firing, going broke and starting over. In the process, I've been a manager, user, buyer, and headquarters marketer."
"You and I buy, market, and sell every day. It is how we find a job, get promoted, and build satisfying friendships."
"Customers know when we serve without caring. It makes a difference when we care. Our customer is everyone we work with, date, live with; we become their customer when we make a difference."
-- Wesley W. Zimmerman
"The sale of something is essential to the happiness of every individual and the existence of every enterprise, be it business, educational, religious, political, or other. Important personal endeavors, including choosing a marriage partner, maintaining a friendship, and getting a job require selling. Selling requires a buyer, reaching the buyer requires marketing in some form, and when the sale is made the customer must be cared for in a way that ensures s/he will buy from the business again and also tell others to."
"Buying, Marketing, Selling, and Customer Care are key blocks in business and personal success and are held in place by Trust and supported by Customers. You can't have any one without the others and they all depend on the power of the perception of a difference."
-- Wesley W. Zimmerman
The Perception of a Difference by Wes Zimmerman provides a unique approach to
Sales Training and Sales Seminars
. The book is like a conversation with the author.
Books and Book Reviews: The Perception of a Difference
The Perception of a Difference
I will not buy your product until I know how it will help me reach my goals.
When I receive Customer Care I feel your care for me.
When I receive customer service or support from you, I feel you are only doing your job.
There is a difference!
-- Wesley W. Zimmerman
"We were making a buying decision. The surgeon was selling. By the time we reached the examining room I felt I was just another project to the surgeon, and not someone the surgeon could care about."
"The sale was lost because of a negative perception of a difference that formed in our minds without our conscious knowledge or control."
-- Wesley W. Zimmerman
"I've had the privilege of quitting in a huff, being fired, starting a business, hiring, firing, going broke and starting over. In the process, I've been a manager, user, buyer, and headquarters marketer."
"You and I buy, market, and sell every day. It is how we find a job, get promoted, and build satisfying friendships."
"Customers know when we serve without caring. It makes a difference when we care. Our customer is everyone we work with, date, live with; we become their customer when we make a difference."
-- Wesley W. Zimmerman
"The sale of something is essential to the happiness of every individual and the existence of every enterprise, be it business, educational, religious, political, or other. Important personal endeavors, including choosing a marriage partner, maintaining a friendship, and getting a job require selling. Selling requires a buyer, reaching the buyer requires marketing in some form, and when the sale is made the customer must be cared for in a way that ensures s/he will buy from the business again and also tell others to."
"Buying, Marketing, Selling, and Customer Care are key blocks in business and personal success and are held in place by Trust and supported by Customers. You can't have any one without the others and they all depend on the power of the perception of a difference."
-- Wesley W. Zimmerman
The Perception of a Difference by Wes Zimmerman provides a unique approach to
Sales Training and Sales Seminars
. The book is like a conversation with the author.
Books and Book Reviews: The Perception of a Difference
The Perception of a Difference
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